The Signal Brief: 2025 Year End Special

Dear Reader,

2025 has been an exciting year for The Signal Brief. We changed our name (from The Signal Daily) and transitioned from being a daily show to a weekly deep dive. The new format has allowed us to slow down, report extensively, and speak to a diverse set of voices for every episode.

I’m grateful for the kind words and constructive feedback from listeners like you. We are committed to getting better each week and bringing you a thoughtful look at consumer trends every Friday. 

As we close out the year, here are the episodes that garnered the highest listens on Spotify:

• Everyone’s Learning AI—Should You?

• India’s Supplement Frenzy: Health Fix Or Just Hype?

• Worried About E20? What It Means for Your Car and the Climate

• The Catch Behind India’s Co-Living Boom

• Vaping is Illegal in India, So Why Is It Everywhere?

Across many of these stories, one theme kept coming up: trust. Or more accurately, the lack of it. A lack of trust in government policy, in products, and in companies.

We explore this idea in more depth in our year-end episode. Find it on Youtube, Spotify and Apple Podcasts.

In the episode, I also reflect on the stories that stood out most to me this year, including:

• Tesla Is Finally in India. But, Who’s Buying?

• Why Can’t We Stop Watching Micro-dramas?

• India’s Real Money Gaming Ban and What Comes Next

• Trading Options Is A Losing Game, So Why Can’t We Stop?

• Inside India’s Art Market Boom

As we begin 2026, we’re hoping to explore why pickleball is India’s fastest growing sport, and who’s buying crypto currency, among other topics. If you have experience or expertise in any of these areas, I’d love to interview you. And if there’s a topic you’d like us to explore, please write to me at [email protected].

Thank you once again for listening and supporting us. We’d love to hear from you; write to us at [email protected] or find us on Instagram or X at @thesignaldotco.

Best,
Kudrat
on behalf of The Core

THE CORE POLL RESULTS

Last week, we asked you how you felt about AI. More than 50% of you are intrigued by artificial intelligence, while being cautious. Here’s the exact breakdown:

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